Podcast, Smodcast, Bahumbug! | Part 1 of 4: Viral Marketing Homework for the Podcast Newbie, Me | Purchase College SUNY
Part 1 of 4
Podcasting, the Viral Marketing course homework that is proving to be both frustrating and fruitful; rewarding if you're able to get all of the components to work together. Thankfully, all has been working out in my favor (knock on wood) but what if your effort just 'ain't cutting it?' The alternate assignment for the class is to get an article published with 'I don't know'.... three more weeks of class [insert head-banging here]. I'll take the lesser of the two evils. Let's just say that podcasting seemed to be the most viable choice. ...and the saga unfolds, click 'read more' below to continue.
The Viral Marketing course, under the umbrella of the Arts Management program, taught by both Linda Solomon (faculty from the Arts Management program) and Annemarie Gatti (faculty from the Conservatory of Music) was offered during the Spring 2009 semester for the first time ever at Purchase College SUNY. Approximately sixty students are currently enrolled but somehow individual attention is made possible.
All students including myself are required to create and maintain blogs, twitter accounts and various other social networking sites including creating youtube videos and podcasting. All for the purposes of marketing our events, personal causes and or experiences as a student or artist at Purchase College SUNY. Books by Malcolm Gladwell, Chip Heath/Dan Heath, Nicky Kalliongis, optional readings and open mics are also a part of the course.
This blog, "Picture Purchase", is homework in the flesh. Podcasting was indeed a homework of challenge. Checkout Part 2 if you're interested in my podcast process. (Hmmm perhaps this should of been a podcast?)